Our research including Focus Group showed that iPhone users in the target demographic of 18-37 have a strong desire to fill a time gap we refer to as micro-leisure.

Although there was no consensus to what the length of the Episode should be, we determined 625 words to be long enough to determine interest in the work and short enough to be consumed in this micro-leisure digital budget our target demographic has available.

An Episode is also long enough to get the Readers’ attention, but still short enough to be read while in non-operator transit, multi-tasking, running errands, or simply relaxing.