rĀthe

In essay a hook is an opening statement that attempts to grab the reader's attention, so they want to read more.

At rAthe a hook line is the flashing sign that says “Read Me” that will travel with your Episode and cover art icon to entice readers to get drawn into your story.

Emotions and very important 

We’ve built the reader experience around emotion evoking categories that have multiple important functions for you the author.  

These words are the basis of our Search Engine Optimization (SEO) methodology for maximized searchability of your content on the web and are the basis for curating Titles to readers based on like content purchase preferences.   

Each of our Magic Words (the ones rotating on our home page) have words and phrases that are likely to make your hook line show up higher in search on the web.  This is referred to as Search Engine Optimization or SEO. 

The higher your hook line shows up on Google the more likely that search will drive readers to the rAthe app to read your story. 

Try to use as many of the associated keywords and or phrases as possible while staying within the character limit of 100 (including spaces). 

Writing in a very short span about a long story might be challenging.  The character limit is not arbitrary, there are technological reasons.  We don’t want your “Read Me” sign to be cut off being the main one. 

Here are the SEO keywords and phrases:

Start with the categories that best describes the content of your book.   

Example:  Gone with the Wind

Maybe History, Adventure, Romance, and Passion

These may be likely Magic Word choices.

Start by building a hook line using the categories themselves.  Something like: 

Young heiress’ plantation life falls in Civil War adventure as romance, history bubble with passion.

Next, try building the hook line using some of the SEO keywords or phrases.

Gentility, Romance, relationships, and adventure meet at the crossroads of history revealing devotion and desire.

The underlined words indicate SEO priority.  In this case we have 2.  Relationship, and Devotion.

Adventure: 

Adventure books

Action adventure

Adventure stories

Adventure novels

Romance:

Relationship

Dating

Pure romance

Romance novels

Historical Romance

Love

History:

Black history

Historical figures

World history

Historical romance

Western

History buff

Historical

Biography

Autobiography

Passion: 

Motivation

Inspiration

Finding Your Purpose

Life Purpose

Devotion

Love

Now you try.  Entice readers to begin enjoying your book using just 100 characters.

Tip:  If you are looking for things you can drop

Articles like a, the, or a can often fall away in a hook line.  Example: “Slovenly reporter” works just as well as “A slovenly reporter,” for example.