We’ve built the reader experience around emotion evoking categories that we call Magic Words. They have multiple important functions for you the author.
These words are the basis of our Search Engine Optimization (SEO) methodology for maximized searchability of your content on the web and are the basis for our classification system for our readers.
Each of our Magic Words (the ones rotating on our home page) has words and phrases that are likely to make your hook line show up higher in search on the web which is referred to as Search Engine Optimization or SEO. The higher your hook line shows up on Google the more likely that search will drive readers to the rAthe app to find and read your story.
Below is the table of the SEO key words and phrases that correspond with our Magic Words:
Fun | Hope | Romance | |
Fun books | Unpredictable | Feel good books | Relationship |
Learning | Escape | Passion | |
Educational | Escape reality | Motivation | Black history |
Fantasy | Inspiration | Fright | Soul |
Magical | Inspiring books | Scary story | Spiritual books |
Adventure | You | Mystery | Thrill |
Adventure books | Self help | Mystery book |